In 1993, the Platinum Fountain Pen Co., Ltd., Taiwan Platinum Pen Co., Ltd. and Shanghai Hero Pen Co., Ltd. founded a joint venture, Shanghai Platinum Pen Co., Ltd., to start the business development in the China's market. Currently Shanghai Platinum Pen Co., Ltd. primarily produces ballpoint pens, gel pens, highlighters, mechanical pencils, permanent markers,white board markers, brush pens and other pen products.